1. Introduction

Welcome to SilkenScent! We are committed to protecting your privacy. This Privacy Policy explains how SilkenScent (referred to as “we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit our website at www.silkenscent.com (the “Website”), purchase products from us, or otherwise interact with us.

By accessing or using our Website or purchasing our products, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Website or purchase our products.

2. Information We Collect

We collect various types of information from and about you, including:

• Personal Information: This is information that can identify you directly or indirectly. It may include:
  • Contact Information: Name, email address, phone number, shipping address, billing address.
  • Payment Information: Details required to process payments (e.g., credit/debit card numbers, bank account details for bank transfers). Note: We do not store full credit card details on our servers; they are processed securely by our payment gateway providers.
  • Account Information: Username, password (encrypted), and any other information you provide when creating an account.
  • Communication Information: Records of your correspondence with us, such as emails, chat messages, or phone call recordings (for quality and training purposes).
  • Demographic Information: Gender, age, date of birth, if you choose to provide it.
• Non-Personal Information: This is information that does not directly identify you. It may include:
  • Device Information: IP address, browser type, operating system, device identifiers.
  • Usage Data: Pages viewed, products searched, time spent on pages, referral sources, clicks, and other Browse activity on our Website.
  • Location Information: General geographic location derived from your IP address.
  • Cookies and Tracking Technologies Data: Information collected through cookies, web beacons, and similar technologies (see Section 4 for more details).

3. How We Collect Your Information

We collect information from you in several ways:

• Directly from You:
  • When you create an account on our Website.
  • When you place an order.
  • When you subscribe to our newsletter or marketing communications.
  • When you contact our customer service via email, phone, or chat.
  • When you participate in surveys, promotions, or contests.
  • When you leave reviews or comments on our products.
• Automatically as You Navigate the Website:
  • Through cookies, web beacons, and other tracking technologies (see Section 4).
  • Server logs, which record technical details of your visit.
• From Third Parties:
  • Payment gateway providers who process your transactions (they provide us with transaction confirmation, not your full payment details).
  • Shipping and delivery partners who provide us with delivery status updates.
  • Analytics providers who help us understand website usage.
  • Social media platforms if you interact with our social media pages or use social login features (if offered).

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Website and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.

We use the following types of cookies:

• Strictly Necessary Cookies: Essential for the operation of our Website, enabling core functionality like shopping carts and secure transactions.
• Performance/Analytics Cookies: Help us understand how visitors interact with our Website, identifying popular pages, errors, and areas for improvement.
• Functionality Cookies: Allow us to remember your preferences (e.g., language, region) and provide enhanced, more personalized features.
• Advertising/Targeting Cookies: Used to deliver relevant advertisements to you based on your interests and Browse history.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.

5. How We Use Your Information

We use the information we collect for various purposes, including:

• To Process and Fulfill Your Orders:
  • To process your payments and deliver your purchases.
  • To communicate with you regarding your order status, shipping updates, and any issues.
  • To manage your account and provide customer service.
• To Improve Our Products and Services:
  • To analyze Website usage and trends to enhance user experience and product offerings.
  • To conduct research and development.
  • To personalize your experience on the Website.
• For Marketing and Promotional Purposes:
  • To send you newsletters, promotional offers, and information about new products or services that may be of interest to you.
  • To provide targeted advertising on our Website and third-party platforms.
• For Security and Fraud Prevention:
  • To protect against fraudulent transactions and unauthorized access to our systems.
  • To detect and prevent other illegal activities.
• To Comply with Legal Obligations:
  • To meet legal, regulatory, or tax requirements.
  • To respond to lawful requests from public authorities.
• For Customer Support:
  • To respond to your inquiries, complaints, and requests.
  • To troubleshoot problems and provide assistance.

6. Disclosure of Your Information

We may share your information with third parties in the following circumstances:

• Service Providers: We engage third-party companies and individuals to facilitate our services (e.g., payment processing, shipping, web hosting, analytics, marketing, customer support). These third parties have access to your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Business Transfers: In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website of any such change in ownership or control of your personal information.
• Legal Requirements and Law Enforcement: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request). We may also disclose your information to protect the rights, property, or safety of SilkenScent, our customers, or others.
• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

7. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption: Using Secure Sockets Layer (SSL) technology to encrypt data transmission.
• Access Controls: Limiting access to personal information to authorized employees and service providers on a need-to-know basis.
• Data Minimization: Collecting only the necessary information for our operations.
• Regular Security Audits: Conducting periodic reviews of our security practices.

However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

8. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including for fulfilling any legal, accounting, or reporting requirements. When we no longer need to retain your personal information, we will securely delete or anonymize it.

9. Your Rights

As a user of SilkenScent, you may have certain rights regarding your personal information, subject to applicable laws:

• Right to Access: You have the right to request access to the personal information we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Erasure (“Right to be Forgotten”): In certain circumstances, you may have the right to request the deletion of your personal information.
• Right to Restrict Processing: You may have the right to request that we restrict the processing of your personal information in certain situations.
• Right to Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to the processing of your personal information in certain situations, particularly for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at info@silkenscent.com. We will respond to your request in accordance with applicable law.

10. Children’s Privacy

Our Website is not intended for individuals under the age of 18 (or the age of majority in Pakistan). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child without parental consent, we will take steps to delete that information as quickly as possible. If you believe we might have any information from or about a child, please contact us at info@silkenscent.com.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Website after any modifications to this Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: info@silkenscent.com
• Phone: +92 3122509469
• Website: www.silkenscent.com